Indigo turns 18: Airline launches loyalty program, business class

Marking a significant milestone in its journey, IndiGo – India’s leading airline and among the largest globally – celebrated its 18th anniversary by making announcements that herald a new era for the airline and its 100 million+ annual customers.

The celebrations were held at Bharat Mandapam, ITPO Delhi, with an audience comprising dignitaries across travel community, partners, investors, financial community, and IndiGo’s leadership.

The journey so far

Over the past 18 years, IndiGo has aimed to revolutionise and democratise air travel in India, connecting the country to 88 destinations with over 400 domestic routes. It also gave access to millions of first-time flyers and provided connectivity to all large, medium, and smaller cities across the nation. 

IndiGo also embarked on a journey of internationalisation by serving 33 cities and over 100 international routes.

Over the last two years, IndiGo has taken tangible steps in defining the next phase of growth towards becoming a global aviation player. These include placing the largest ever single aircraft order of 500 aircraft, introduction of XLRs in 2025, and the momentous order for the widebody A350-900, which is expected to start delivering in 2027. 

Taking these steps, IndiGo plans to double in scale and size by the end of the decade. 

New business class product – IndiGoStretch

IndiGo has also announced the characteristics of ‘IndiGoStretch’ – a tailor-made business product on the busiest and business routes of the country, redefining business travel in India. IndiGo Stretch is a coupe-style, 2-seat wide bay, and crafted to provide customers with a relaxed and comfortable journey.

The cabin will feature 12 seats in a 2-2 configuration, offering space and comfort. The 6E cabin will provide 208 seats, preserving the current seating layout, including the XL seats in the middle of the aircraft. 

The premium seats will have a pitch of 38 inches and a width of 21.3 inches along with a six-way adjustable headrest with neck support, 5” deep recline, electronic device holder, 60-watt USB-Type C power supply, and a three-pin universal power outlet. 

IndiGo Stretch will also be offering specially curated healthy meal options from Oberoi Catering Services. 

Rewarding loyal customers

Furthermore, IndiGo announced the launch of its much-awaited loyalty program, ‘IndiGo BluChip’, designed to reward its unwavering loyal customers with BluChips on IndiGo flights. 

Loyal customers, with the help of the membership, will be able to accumulate IndiGo BluChips on every IndiGo flight, based on their spend. Members will also enjoy enhanced travel experiences with exclusive benefits, as they effortlessly upgrade to higher loyalty tiers. 

The program offers high rewards per spend on flights and ensures redemption on every IndiGo flight up to the last seat available, 365 days of the year. Additionally, earned IndiGo BluChips never expire for active members. 

Early bird pre-registration is open from 5th August, 2024, ahead of the program going live in September 2024.

“As India’s leading carrier, we are constantly looking at ways of improving our service offering for millions of our customers. With India’s soaring economy and the evolving aspirations of Indian society, it’s time for us to redefine air travel once again and provide our evolving customers more benefits as they travel the world,” said Pieter Elbers, Chief Executive Officer, IndiGo.

IndiGo’s latest announcements underscore the airline’s leadership and dedication to shape the future of aviation in India, in line with the government’s vision for aviation to be one of the catalysts for India’s growth and prosperity.