Saudi Tourism Authority Concludes Successful ATM Participation with 40 New Partnership Deals

The Saudi Tourism Authority (STA) wrapped up its presence at the Arabian Travel Market (ATM) with a flurry of strategic agreements, marking a significant step forward for the country’s tourism sector. Over 40 partnerships were secured, including collaborations with Flyadeal, Noon, and China i2i Group, along with key alliances with Saudia and Riyadh Air.

Led by CEO Fahd Hamidaddin, STA’s delegation showcased the nation’s diverse summer destinations and products, signaling Saudi Arabia’s ambitious vision for tourism growth. The event witnessed robust engagement, with over 55,000 visitors interacting with the Saudi stand, highlighting the appeal of destinations like Jeddah, AlUla, and the Red Sea.

Hamidaddin emphasized the pivotal role of partnerships in advancing Saudi’s tourism agenda, expressing optimism for the future. Strategic collaborations with Riyadh Air and Saudia aim to enhance connectivity and promote Saudi as a dynamic year-round destination. These efforts align with STA’s goal of surpassing 150 million tourists by 2030, reaffirming Saudi’s commitment to global tourism excellence.

Acknowledging accolades such as the Best Stand in Business at ATM and three wins at the World Travel Awards, STA extends gratitude to all participants for contributing to the success of its ATM 2024 participation. Armed with valuable insights and strengthened relationships, STA is poised to propel Saudi tourism into a new era of development.