Air Kerala is gearing up for entering the aviation market in 2025

The Indian aviation sector is ascending to greater heights with the launch of new airlines, airports and more. Being one among the newly launched air carriers in the country, Air Kerala is gearing up for entering the aviation market in 2025.

The Oommen Chandy government gave flight to this dream project by supporting the launch of Air Kerala, a brain-child of UAE entrepreneurs – Zett Fly Aviation Pvt Ltd Chairman Afi Ahmed and Vice Chairman Ayub Kallada. The low-cost airline recently received a no-objection certificate (NOC) from India’s Ministry of Civil Aviation.

Air Kerala aims to commence its operations by 2025, connecting Tier-2 and Tier-3 cities in the country using the ATR 72-600 aircraft. Soon thereafter the carrier also has plans to broaden its operations to international destinations.

Aviation 360 reached out to newly appointed CEO Harish Kutty, who in an exclusive interview, laid out the plans for the new entrant in the Indian aviation industry.

Kutty has worked with various carriers, including as Chief Commercial Officer at SpiceJet and Director of Revenue & Network Planning at Oman-based SalamAir. He has also served at Air Arabia, Wataniya Airways, UAE-based Zett Fly, according to a news report published on September 3.

1. What inspired the launch of Air Kerala, and what are your core values and mission for the airline?

The launch of Air Kerala is driven by a deep passion to create an aviation experience that resonates with the heart of India, particularly those who call Kerala their home, whether near or far.

Our vision is to connect Indians across the globe and welcome travellers from around the world with a unique blend of safety, efficiency, and affordability, all while showcasing the warmth and charm of Kerala’s hospitality, the richness of its culture, and the hallmark of our efficient service.

Air Kerala aspires to be more than just an airline; it is a bridge to home, a gateway for exploration, and an ambassador of Kerala’s soul.

2. How do you plan to differentiate Air Kerala from established competitors in the aviation market?

Air Kerala will stand out by embracing the values that truly represent Kerala and India—genuine hospitality, cultural warmth, and a commitment to community. We prioritise the safety and comfort of our passengers above all else, ensuring every journey is secure and pleasant, while also offering the most affordable fares in the market.

Our service will feature the flavours of Kerala, from regional delicacies served on board to warm interactions that reflect the hospitality of our people. With us, it’s not just about flying; it’s about connecting with the heart and spirit of Kerala.

3. Who is your primary target audience, and how do you intend to cater to their specific needs?

Our primary audience includes Indians, especially Keralites, living within India and abroad, as well as tourists eager to explore India’s vibrant culture. To cater to our people, we are committed to creating a travel experience that feels like home, offering familiar tastes, warm hospitality, and a genuine connection.

For international travellers, we will offer an authentic introduction to the rich culture and welcoming nature of Kerala, ensuring that their journey to India is both memorable and immersive, beginning right from the aircraft cabin.

4. What sustainable practices will Air Kerala implement to minimise its environmental impact?

Air Kerala is dedicated to responsible and sustainable travel, embracing practices that reduce our environmental footprint. Our approach includes operating fuel-efficient aircraft to minimise emissions and reducing single-use plastics on board.

We will partner with local suppliers for our in-flight services to support the local economy and reduce transportation-related emissions. Moreover, we are committed to digital innovation, using e-tickets and digital boarding passes to reduce paper waste and promoting environmentally conscious travel habits among our passengers.

5. How will technology play a role in enhancing the passenger experience and operational efficiency at Air Kerala?

We believe that technology is key to delivering an efficient and secure travel experience. Air Kerala will adopt the latest technology to enhance every stage of the passenger journey, from user-friendly online booking platforms to easy check-in options and real-time flight status updates.

Safety and operational efficiency will be reinforced through advanced analytics for route optimisation and maintenance checks, ensuring we maintain the highest safety standards while keeping costs low to offer affordable fares.

6. How does Air Kerala plan to engage with local communities in Kerala and support regional development?

Air Kerala is deeply rooted in the community it serves, and we plan to contribute meaningfully to the development of Kerala. We aim to create employment opportunities for locals, not just within our airline but across related services, like catering and airport management, emphasising local partnerships.

We will source our in-flight meals from local suppliers, showcasing Kerala’s rich culinary diversity. Our commitment to the region also includes supporting tourism initiatives that highlight the natural beauty and cultural heritage of Kerala, helping boost the local economy while preserving the traditions that make Kerala unique.

7. Can you share your plans for fleet acquisition and the types of aircraft Air Kerala will operate initially?

Air Kerala plans to begin with a fleet of aircraft that combines efficiency with comfort, ideal for both regional and medium-haul flights. Initially, we will operate Airbus ATR 72 600 aircraft, known for its fuel efficiency and reliability, helping us keep costs low while ensuring passenger safety and comfort.

This choice allows us to offer affordable ticket prices without compromising on quality. As we grow, we will expand our fleet to include aircraft suitable for longer international routes, maintaining our commitment to safety, efficiency, and affordability.

8. What are your long-term goals for Air Kerala in terms of route expansion and international operations?

Our long-term vision for Air Kerala includes expanding our network to connect all major cities within India, as well as establishing direct links between Kerala and key international destinations, particularly in the Middle East and Southeast Asia where many Keralites live and work.

We are committed to offering safe, affordable travel for everyone, from families reconnecting across borders to international tourists eager to explore India. Over time, we envision Air Kerala as a prominent bridge between Kerala and the world, expanding our reach while staying true to our values of hospitality and community.

9. How do you plan to navigate potential challenges or crises in the aviation industry, such as economic downturns or unforeseen events?

Air Kerala will be built on a foundation of operational efficiency and a deep connection with our community, which will help us navigate challenges effectively. Our focus on affordable fares and maintaining a streamlined cost structure will help us weather economic downturns.

We will prioritise building a loyal customer base by offering exceptional service at reasonable prices, which will provide stability even in tough times. Additionally, by leveraging technology for predictive maintenance and crisis response, we will ensure our readiness to address unforeseen events while always keeping passenger safety as our top priority.

10. Comment on the future of aviation in India and how it will define the travel landscape.

India’s aviation sector is on the brink of tremendous growth, with a rising middle class, an increase in disposable incomes, and an ever-expanding appetite for exploration. The future of aviation will see greater regional connectivity, opening opportunities for more people to travel safely and affordably.

Air Kerala aims to be at the forefront of this growth, connecting people not just with places, but with their culture and community. We see the future of aviation in India as a blend of advanced technology, cultural hospitality, and sustainability, all of which will redefine how people experience air travel in and out of India.