Saudia Ranks Among World’s Fastest-Growing Airline Brands

Brand Value Soars by 58% since 2021, Climbing to 33rd Position Globally

Saudia, the national airline of Saudi Arabia, has seen its brand value surge by 58% since 2021, as per the Brand Finance® Top 50 Airline Brands annual report. Climbing six places in the rankings, Saudia now holds the 33rd position with a brand value of USD$797.4 million, making it the sixth fastest-growing airline brand in 2024.

The report highlights Saudia’s improved brand strength rating from A to A+ and its standing as the third most valuable airline brand in the Middle East. Over the past year, Saudia has expanded its global route network, enhanced guest experiences, and undergone a digital-focused rebranding.

Khaled Tash, Chief Marketing Officer of Saudia Group, expressed pride in the brand’s growth and emphasized the airline’s role in Saudi Arabia’s Vision 2030 economic transformation. Collaborations with international brands like Newcastle United and Formula E have further boosted Saudia’s global presence. Saudia, founded in 1945, operates one of the youngest fleets globally and serves around 100 destinations across four continents. Recognized with awards like “World Class Airline 2024” and top rankings in on-time performance, Saudia continues to set benchmarks in the aviation industry.